When you talk to someone who works in the affiliate marketing or search engine optimization world, the words content and links are dropped a lot. Deciding to build metaexplorer in the open was the best decision I’ve had in this project, here’s why.
Easily created: An Instagram post
Any work that I do might be interesting to someone. The worst that could happen is to be ignored. The tutorial videos I did needed a complex setup, which took a few of my vacation days to get it working well – the idea was to stream myself while programming, so everything had to work “live”. Long story short: it’s entertaining when you’re watching a game, programming is not. Any recordings that I did later are sped up with a voiceover, anything else was boring. Shorter is better in this case, but the aim to do live recording improved the overall quality. Content that could be helpful, number 1:
Posted the software/Apps that I used, that it’s for recording tutorials, and some hashtags, so it would pop up in some people’s feed. Used the hashtags of the lesser known software – maybe there’s a niche, who knows? While writing this I already received a few new likes.
Time consuming to make: A tutorial video
While installing and running your own editor with the metaexplorer-starter repository is about 5 commands for a programmer, I wanted to show that to people who can’t code. Because I had to re-take the shots a couple of times, I am now forced to log in again when I want to do that task. Here I quickly found out that it’s better to split the video recording, the screen recording and the voice over into separate parts. Add in the animations, and you have a couple days of work. I’m quite happy with the result, considering it’s the first attempt.
Not even done but already producing links
This is the one that astonishes me: In the previous video, I used blender to create a 3D animation. It is a simple animation, a video playing on a plane that’s floating in space, but I wanted to cut out the background. That is done with a green screen technique. But instead of first cutting out the green from the video and saving it, and then playing that video on a plane in 3D space, I did it in one step. Technically speaking, I created a shader in blender’s node-editor and rendered in 3D.
Not a single line of code used, that was the main message. So I did a short explanatory video, about 12 minutes long, and looked for someone on upwork to cut it. To indicate my minimum quality level, I posted a link to the installation video from above. Now here it gets interesting:
The previous video got new traffic, because the upwork-job posting was public, so was the link in it. I found out about it because I got spammed for video-editing in the youtube comments. Luckily Youtube moderated that already.
- Upwork has an incentive to get users on their platform, so they share job posts
- Freelancers have an incentive to have their work publicly mentioned
- Agencies and spammers crawl that in search for contracts
- I get traffic just by continuing my work in the open, building up on past content
The last one was unintentional, but I hope I can repeat that =)